CTI implements a wi-fi network based on cisco equipment in the ‘Globus’ chain of hypermarkets
System integrator CTI has completed works to install a Wi-Fi and structured cabling system (SCS) at the outlets of the international Globus hypermarket chain. The works were carried out in a new hypermarket in Odintsovo and in the logistics center of the reta0iler at industrial park ‘Kholmogory’ in the Moscow Oblast.
The main project objectives were as follows: provide Wi-Fi coverage in warehouse and office premises and Internet access service for hypermarket visitors. A Wi-Fi network deployed by CTI is also designed to provide access to Scan&Go scanners. This is the first self-scanning system introduced in Russia. With this solution, buyers can purchase their goods without any cashier while scanning goods directly in the retail space. This way they can save time and avoid waiting in line.
Works completed by highly professional CTI experts are the first stage of the Wi-Fi network deployment, which provides for future scalability and use of geolocation technology based on Cisco Connected Mobile Experiences (CMX) solution. In the new Globus hypermarket in Odintsovo, CMX will allow to personalize shopping with customers using their own mobile devices. The system collects and analyzes statistics automatically.
‘Wireless solutions are now at the forefront of network technologies, they are extremely relevant, their applicability is obvious,’ commented Yekaterina Senchenko, Deputy General Manager for Engineering and Technological Development and CTI service. ‘A work package to deploy a network infrastructure and Wi-Fi network made by CTI experts for ‘Globus’ hypermarkets, is one of our company’s focus areas. We implemented the infrastructure part at the first stage. The second stage of the project using CMX will offer business benefits – a growing number of spontaneous purchases by customers since the solution will help make the most relevant offers to the visitors of the shopping area. It is one of the first CMX implementations in Russia’.
‘We were satisfied with the work performed by CTI team’, noted Natalia Smirnova, Director of Procurement Management at Globus hypermarket network. ‘Works done correspond to the technological standards and meet the advanced solutions in the telecommunication industry. Testing the new CMX system in the future requires a more dense Wi-Fi coverage. To this end, CTI employees performed a whole range of works on facilities’ survey, made their detailed radio planning, selected equipment, ensured qualified installation and network configuration. Next in line is the second stage – implementation of CMX’.
With the help of relevant content and offers for promotions and attractively-priced products, CMX makes the purchase process convenient and effective while increasing loyalty of visitors and store profit. Information is delivered in real time depending on the client's location in the retail space. It is possible to map a route to a specific product. Traffic in the store is analyzed to locate items more efficiently and ease movement across the retail space, and possible ‘traffic jams’ are minimized. It would be sufficient for store visitors to keep Wi-Fi switched on their mobile devices.