Digital Signage information display system
WHAT IS IT
Digital Signage information display system by CTI is the technology to display information on digital screens installed in public places used for self-service system, digital signboards, corporate TV, video monitoring systems, etc. CTI provides video services on all types of displays, from mobile devices to giant LED screens.
Digital Signage information display systems by CTI are irreplaceable for airports, shopping centers, hotels, banks, sports facilities. The benefits of Digital Signage over static forms of outdoor advertising or presenting information are more quick content updating, dynamism, adaptability to the audience, interactivity.
Key features of CTI solution:
- Broadcast algorithmization;
- Wi-Fi and video analytics;
- creative installations;
- performance measurement.
According to research, the growth of the world indoor advertising market will increase from USD 3.95 billion in 2011 to USD 13.2 billion in 2016. Currently, about 22 million of Digital Signage screens and about 10 million of players are installed. This is largely due to a significant decrease in equipment costs.
European rate of return for Digital Signage systems is just one year, and ROI in the first years of use reaches the fantastic 250 percent or more.
For better understanding of all features of CTI solutions and effects for business, we will take the example of retail. According to researches, customers make 70% of purchasing decisions at the point of sale. CTI offers a wide range of solutions for retail: digital display, express consultants, interactive kiosks and others. These information display systems motivate potential customers to go to the store, quickly help to choose desired item (even if it is not on sale) without sales assistant, see the full product catalog, learn the way to the right boutique in a shopping center and so on.
As a result, it provides the following competitive advantages:
- improving service quality, comfort and safety of customers and employees;
- creation and expansion of customer base;
- sales growth, including certain goods;
- increasing customer loyalty through high quality service;
- profit from advertising;
- improving self-promotion efficiency;
- reducing the costs of customer service.
In others areas, such as transport, CTI offers interactive information systems for airports or train stations, designed to improve the quality of passenger service, reducing costs, generating revenue from premium services and advertising. Studies show that Digital Signage reduces the perception of passengers waiting time by as much as 40 percent, at the same time increasing their satisfaction level. Moreover, CTI solution helps to reduce the number of delays.
- Video display devices: outdoor LED screens, digital signage, plastic displays, hologram projectors, projector screens, mounting structures, video walls;
- Interactive Kiosks;
- Software (platform);
- Media Player;
- Audio subsystems.
- Simple creation of graphic content;
- A single cloud solution for remote facilities;
- Integration with external ad networks;
- Integration with enterprise systems.
Along with solution, CTI offers the following services:
- software customization;
- technical support;
- training and work space organization to manage the system.